Campuses and locations
The University of Newcastle is a multi-campus institution offering programs in a number of locations.
A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. The program is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.
The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.
Take the first step with a Grad Cert in Marketing
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The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on
The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.
Typically the full 12 course program will be completed over 5 trimesters full-time (approximately 1 year 7 months).
Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you.
The 12-course program can be completed over 3 trimesters full-time (1 year) or a maximum of 5 years part-time. Depending upon your professional experience you could reduce the amount of courses you study and the time taken to complete your masters.
There are a number of entry pathways into our Master of Marketing program with various professional credit options outlined below. If you do not meet our minimum entry requirements, you may wish to enter via our Graduate Certificate in Marketing. Click here to learn more.
Do you have qualifications or experience beyond the minimum entry requirements for a Masters Degree? If so, you may be able to complete your degree in reduced time and at reduced cost. Select from the options below to have your professional qualifications and/or work experience considered.
Units required to complete Master degree | Credit |
---|---|
80 units | 10 units specified credit for each of GSBS6005 PLUS 30 units additional specified credit (if mapped to a specific course) OR 30 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
80 units | 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
80 units | 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
100 units | 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
80 units | 10 units specified credit for GSBS6005 PLUS 30 units additional specified credit (if mapped to specific courses) OR 30 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
100 units | 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
80 units | 40 units specified credit (if mapped to specific courses) OR 40 units unspecified credit |
Units required to complete Master degree | Credit |
---|---|
120 units | Normal credit procedure, that is, RPL may be sought for individual courses |
Units required to complete Master degree | Credit |
---|---|
100 units | 20 units specified credit (if mapped to specific courses) OR 20 units unspecified credit |
Number of years relevant organisational experience | Units required to complete Master degree | Credit |
---|---|---|
Seven years (including at least two years in a management position) | 120 units | Normal credit procedure, that is, RPL may be sought for individual courses |
Units required to complete Master degree | Credit |
---|---|
80 units | 40 units unspecified credit (NOTE: can apply for up to 60 units of which 20 units must be specified, with evidence) |
The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. The skills and knowledge you will acquire underpin many senior roles including:
The Master of Marketing is accredited through the Australian Marketing Institute (AMI).
The University of Newcastle’s Newcastle Business School is in the top 3 business schools in NSW, accredited by both EQUIS and AACSB.
Listen to our students talk about their degree and life at the University of Newcastle.
Applications to study are now open. Submit your application now.
Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.
Applications to study are now open. Submit your application now.
Important: If you are applying for recognition of prior learning for this program, you will need to provide a statement detailing how your professional experience prepares you to undertake postgraduate study.
This program is open to online international students. Applications to study online are now open.
To ensure that the process goes smoothly for you, you should complete the following steps before applying:
You will be considered for entry based on criteria such as your undergraduate studies and/or equivalent prior learning and/or relevant work experience.
Postgraduate application process
Make sure you double check the special entry requirements, assumed knowledge or recommended studies for the degree:
Entry into the Master of Marketing will be available for applicants who have:
You can look at Uni prep for options to brush up on knowledge before you start.
The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB), earned by fewer than 5% of the world's business programs. AACSB is the premier, and longest-standing, international accrediting body for business programs and is the international benchmark for excellence in business education.
The Newcastle Business School is EQUIS accredited. The EQUIS accreditation measures our performance against rigorous international standards which validates the high quality and professional relevance of our education programs and research.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.